China’s Software Outsourcing Industry In Urgent Need Of Creating The Brand

With the rapid development of China’s IT industry, China’s software outsourcing industry has also all the way into the disease. But the industry has noted that, unlike India, software outsourcing country, the Chinese software outsourcing there are still many aspects need to work, one of the most critical is the urgent need to establish a well-known brand of China’s software outsourcing.

Recently by Microsoft at its headquarters in China’s “2008 China Business Exchange Day” activities, many domestic software outsourcing business representatives to face with the participants on the exchanges and discussions, and discussions with Microsoft for more in-depth cooperation in matters related to outsourcing. Soft international, senior vice president of Fanny Chan said that many multinational companies choose to outsource when the first thought was India, not China, one important reason for this is because there is no outsourcing of the brand. “In fact, we have done a lot of things, we do not know, as a nation in terms of China’s own brand of efficiency is not outsourcing. Chinese companies enter the international market, if you really want, then it will not work.”

CCID Consulting’s research data shows that in 2007 global software outsourcing market reached 56 billion U.S. dollars, an increase of 16.7%; in 2007 China’s software outsourcing market reached 2.01 billion U.S. dollars, an increase of 40.6%, indicating that China’s software outsourcing is higher than the rate of global software outsourcing development, software outsourcing has become China’s software companies achieve economies of scale and internationalization of the impetus and source of profits.

However, “China’s software industry, more scattered, the top 10 software companies accounted for only about 20% of the market share, while the U.S. the corresponding figure was 70%.” Microsoft China R & D Group, senior director of strategic cooperation, said Shen Yuan-qing. Meanwhile, India, the Chinese software outsourcing enterprises are still relatively small, the largest number of enterprises until the number of thousands of people, while the number of India’s leading companies have reached 7-8 million people.

However, China’s rapidly growing up in a number of software outsourcing by multinational enterprises are the trust and attention. Jin, vice president of the wave of the World Section small state said the company in 2004 signed a global strategic partnership with Microsoft. “We have received 25 million dollars in Microsoft’s investment, this investment is already 400% return on investment for Microsoft, which testifies to the strength of China’s outsourcing companies.”

However, the brand is increasingly becoming China outsourcing enterprises to further expand the size of the bottleneck. In the United States Worksoft New York Stock Exchange-listed company from 2005 started to accept orders for Microsoft’s headquarters in contracting, “but along the way, feeling very hard. Because it can only rely on the successful delivery of a month to win customer acceptance, not the brand effects. “Evans said the company responsible.

“At present, the Government has vigorously promoting outsourcing, has done a lot of infrastructure. From the whole industry perspective, the next step necessary to create a China outsourcing ecosystem, in order to promote further growth in the industry.” Fanny Chan said.

Meanwhile, Jin small states that China should make full use of its mobile, Internet users worldwide the industry’s leading edge in the domestic industry to learn from good experiences. “We should not only meet all to learn from others, while we may sum up some outstanding experiences, as well overseas. For example, if you want to put the data service center in India, it may be some multinational companies fear that if released in China, then perhaps it is our advantage.

From: http://www.topchinasuppliers.com/chinas-software-outsourcing-industry-in-urgent-need-of-creating-the-brand.html